La Provincia is the newspaper of the district of Cremona. It was published on April 27, 1947, but it was actually first published earlier, back in 1878. The newspaper can be called complete, because it combines national news with local information. Most of its readers consider it the main, or even the only one daily information source, because facts, analyzed topics and reports are so comprehensive and broadly based. Local news are reported by the editions of Cremona and Crema. La Provincia readers are people every age, mostly male, with every social and professional condition, whose loyalty currently allowed the newspaper to be widely distributed every day. La Provincia (Cremona) approval reached the 69% of the population living in Cremona and district that state to read local press.